Last Updated: July 13, 2026

Move Lab HQ (“Move Lab HQ,” “we,” “us,” or “our”) is based in North Carolina and may provide online personal training, health coaching, nutritional guidance, and related services to clients throughout the United States where those services may lawfully be provided.

This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information obtained through our website, consultation process, communications, coaching relationships, and related services.

It also explains the privacy rights that may be available to residents of different U.S. states.

By using our website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy.

This Privacy Policy applies to personal information collected through:

• The Move Lab HQ website.
• Consultation and contact forms.
• Email, telephone, text, and video communications.
• Personal training and health-coaching services.
• Nutritional-guidance services.
• Functional-medicine inquiries and referrals.
• Client-management, scheduling, payment, videoconferencing, or coaching platforms used in connection with our services.
• Other interactions that link to or reference this Privacy Policy.

This Privacy Policy does not replace a healthcare provider’s separate Notice of Privacy Practices when the Health Insurance Portability and Accountability Act of 1996, commonly known as HIPAA, applies.

Move Lab HQ is located in North Carolina, but our online services may be available to clients located in any of the 50 states, subject to applicable laws, professional licensing requirements, scope-of-practice limitations, and provider availability.

The availability of one service does not mean that every service is available in every state.

Personal training, general wellness coaching, and health coaching are different from the diagnosis or treatment of a medical condition. Clinical or healthcare-related services will be offered only when the applicable provider is legally authorized to provide those services in the state where the client is physically located.

We may ask for your state of residence or your physical location at the time of a remote session to determine whether a particular service may lawfully be provided.

The information we collect depends on how you interact with us.

We may collect information you voluntarily provide when you:

• Request a consultation.
• Complete a contact or enrollment form.
• Ask about our services.
• Enroll in personal training, health coaching, nutritional guidance, or another program.
• Communicate with a coach or provider.
• Participate in a consultation, assessment, or coaching session.
• Purchase or pay for services.
• Request customer support.
• Submit a privacy request.

This information may include:

• Your name.
• Email address.
• Telephone number.
• Mailing or billing address.
• State of residence.
• Physical location at the time of a remote session.
• Preferred method of contact.
• Age or date of birth when relevant to a requested service.
• Emergency-contact information.
• Consultation and appointment information.
• Fitness, wellness, and lifestyle goals.
• Exercise experience and preferences.
• Communications and correspondence.
• Program participation and progress information.
• Transaction and payment-related information.
• Any other information you voluntarily provide.

Depending on the services you request, you may voluntarily provide information concerning:

• Exercise history.
• Strength, mobility, balance, or physical limitations.
• Previous injuries.
• Pain or discomfort.
• Height, weight, body composition, or measurements.
• Nutrition and eating habits.
• Sleep and recovery.
• Stress and energy levels.
• Health and wellness goals.
• Symptoms or ongoing health concerns.
• Medications or supplements.
• Diagnosed medical conditions.
• Laboratory or assessment information.
• Information relevant to determining whether medical clearance or a referral may be appropriate.

Health-related information may be considered sensitive personal information or consumer health data under certain state laws.

Do not submit detailed medical records, laboratory reports, insurance information, Social Security numbers, payment-card information, or other highly sensitive information through the website’s general consultation form or ordinary email.

When detailed health information is required, we may direct you to a more appropriate intake, communication, or records platform.

When you visit the website, we and our website, analytics, hosting, and security providers may automatically collect information such as:

• Internet Protocol address.
• Browser type and version.
• Device type.
• Operating system.
• Referring and exit pages.
• Pages viewed.
• Links selected.
• Dates and times of visits.
• Approximate geographic location derived from an IP address.
• Cookie and device identifiers.
• Website interaction and performance information.
• Security, fraud-prevention, and diagnostic information.

We may collect personal information from:

• You directly.
• Your interactions with our website.
• Coaches, practitioners, or staff involved in providing requested services.
• A parent, guardian, caregiver, or authorized representative.
• Healthcare or wellness professionals when you authorize the disclosure.
• Referral sources.
• Scheduling, payment, communication, videoconferencing, and coaching platforms.
• Connected devices or applications when you choose to connect or share information from them.
• Website hosting, analytics, and security providers.
• Publicly available sources when reasonably necessary for legitimate business purposes.

We may use personal information to:

• Respond to questions and consultation requests.
• Communicate with you about our services.
• Evaluate which services may be appropriate for your stated goals.
• Confirm your location and service eligibility.
• Schedule consultations, sessions, or appointments.
• Create and administer personalized training or coaching programs.
• Provide exercise, wellness, nutrition, and lifestyle guidance.
• Track progress and adjust programs.
• Determine whether medical clearance or a referral may be appropriate.
• Coordinate an authorized referral or professional consultation.
• Process payments and maintain transaction records.
• Provide administrative and customer support.
• Maintain client and business records.
• Operate, secure, maintain, and improve the website.
• Analyze aggregated website traffic and performance.
• Prevent spam, fraud, misuse, and security incidents.
• Comply with professional, licensing, tax, accounting, legal, and regulatory obligations.
• Establish, exercise, or defend legal claims.
• Protect the health, safety, rights, and property of our clients, personnel, and others.
• Carry out another purpose disclosed at the time information is collected.
• Carry out another purpose with your consent.

We will not use consumer health data for a materially different purpose without providing any notice or obtaining any consent required by applicable law.

This section applies to personal information that identifies or could reasonably be linked to an individual’s past, present, or future physical or mental health status.

Depending on applicable state law, consumer health data may include information concerning:

• Physical health conditions.
• Symptoms.
• Injuries.
• Mobility or functional limitations.
• Exercise and fitness activity.
• Nutrition.
• Sleep.
• Stress.
• Medications and supplements.
• Healthcare treatments or diagnoses.
• Bodily measurements.
• Health-related goals.
• Information used to infer a health condition or health status.
• Precise location information that identifies an attempt to obtain health-related services.

We may collect consumer health data to:

• Respond to a service inquiry.
• Conduct an initial consultation.
• Determine whether a requested service may be appropriate.
• Create or administer a requested personal-training or coaching program.
• Personalize exercise, wellness, or nutritional guidance.
• Monitor progress.
• Identify potential contraindications or safety concerns.
• Determine whether medical clearance or a referral may be appropriate.
• Provide services you specifically request.
• Comply with applicable legal, professional, and recordkeeping requirements.

We collect consumer health data only when you voluntarily provide it, when it is necessary to provide a product or service you requested, or when we have obtained consent required by applicable law.

We may obtain consumer health data from:

• You.
• Your authorized representative.
• A coach or practitioner involved in your requested services.
• A healthcare or wellness provider when you authorize the disclosure.
• A connected device, application, or platform you choose to use.
• Information generated during your participation in our services.

We may disclose consumer health data only as reasonably necessary to:

• Provide a service you requested.
• Operate a platform used to deliver that service.
• Process an authorized referral.
• Coordinate with a professional you have authorized.
• Protect health or safety.
• Comply with applicable law.
• Engage a service provider under an appropriate confidentiality or data-processing agreement.
• Carry out another purpose with your authorization.

Recipients may include:

• Coaches and practitioners involved in your services.
• Client-management and coaching-platform providers.
• Secure data-storage providers.
• Scheduling and videoconferencing providers.
• Payment processors.
• Healthcare or wellness professionals you authorize.
• Legal, accounting, insurance, and compliance professionals.
• Government authorities when disclosure is legally required.

Move Lab HQ does not sell consumer health data.

We do not exchange consumer health data for money or another form of valuable consideration.

We will not sell consumer health data without first obtaining any separate, written authorization required by applicable law.

Depending on where you live, you may have the right to:

• Confirm whether we collect, use, disclose, or sell your consumer health data.
• Access the consumer health data we maintain about you.
• Obtain information about the parties with whom your consumer health data has been disclosed.
• Correct inaccurate consumer health data.
• Withdraw consent for certain collection or disclosures.
• Request deletion of consumer health data.
• Appeal a refusal to act on a request.

You may exercise these rights by contacting us using the information in Section 19.

When you withdraw consent, the withdrawal will not affect processing that occurred before the withdrawal became effective.

Deletion may be subject to exceptions, including circumstances in which information must be retained to complete a requested service, comply with a legal obligation, maintain professional records, protect safety, prevent fraud, or establish or defend legal claims.

We do not use geofencing technology around healthcare facilities or similar locations to identify, track, collect data from, or send health-related advertisements to individuals seeking healthcare services.

We may disclose personal information in the following circumstances.

We may disclose information to providers that perform services for us, including:

• Website hosting and maintenance.
• Data storage and backup.
• Website analytics.
• Cybersecurity and spam prevention.
• Email and communication services.
• Scheduling.
• Videoconferencing.
• Client-management and coaching platforms.
• Payment processing.
• Accounting, legal, insurance, and compliance services.

These providers may process information only as permitted by their agreements with us and applicable law.

We may disclose relevant information to coaches, practitioners, healthcare professionals, laboratories, pharmacists, dietitians, physical therapists, or other professionals when:

• The disclosure is necessary to provide a service you requested.
• You direct or authorize the disclosure.
• The disclosure is otherwise permitted or required by law.

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with a subpoena, court order, regulation, or legal process.
• Respond to a lawful government request.
• Comply with reporting or professional obligations.
• Protect the rights, property, health, security, or safety of Move Lab HQ, our clients, or others.
• Investigate fraud, abuse, misconduct, or security incidents.
• Enforce an agreement or policy.
• Establish, exercise, or defend a legal claim.

Personal information may be disclosed or transferred in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.

We may disclose information when you direct us to do so or provide consent.

We do not sell personal information for monetary compensation.

We do not knowingly use personal information for targeted advertising based on a consumer’s activity across unaffiliated websites or services.

We do not use personal information to make decisions producing legal or similarly significant effects through automated profiling.

Our use of website analytics, cookies, Google reCAPTCHA, and other technology providers may involve limited disclosures of device and website-use information. Depending on applicable law and how a provider uses the information, certain disclosures may be legally characterized as “sharing” or targeted advertising.

You may decline nonessential cookies through the website’s cookie controls when available and may submit an opt-out request using the contact information below.

Where required by law, we will recognize legally valid browser-based opt-out preference signals, such as Global Privacy Control.

We and our service providers may use cookies and similar technologies to:

• Operate essential website functions.
• Maintain website security.
• Prevent automated abuse and spam.
• Remember preferences.
• Understand website traffic and performance.
• Diagnose technical problems.
• Improve the visitor experience.

Cookies are small files stored on your browser or device.

You may be able to block or delete cookies through your browser settings. You may also use the website’s cookie banner to decline nonessential cookies when that option is available.

Blocking certain cookies may affect the website’s functionality.

The website uses Google reCAPTCHA to help protect its forms from spam, fraud, and automated abuse.

When you interact with a protected form, Google may collect device, browser, cookie, usage, and interaction information in accordance with Google’s own privacy policy and terms.

Google controls its own data-processing practices. We encourage you to review Google’s privacy disclosures before using a reCAPTCHA-protected form.

Not every personal trainer, health coach, wellness business, pharmacy professional, or functional-medicine practitioner is a HIPAA-covered entity.

Information collected through our public website or general consultation form is not automatically protected health information under HIPAA merely because it concerns health or wellness.

When a healthcare provider involved in your care is subject to HIPAA, that provider may give you a separate Notice of Privacy Practices explaining:

• How protected health information may be used and disclosed.
• The provider’s legal duties.
• Your HIPAA rights.
• How to submit a complaint or request.

When a separate HIPAA Notice of Privacy Practices applies, that notice will govern the provider’s handling of protected health information.

Privacy rights vary by state and may depend on whether a law applies to Move Lab HQ, the type of information involved, the reason it is processed, and whether a legal exception applies.

Depending on your state of residence, you may have the right to:

• Confirm whether we process your personal information.
• Access personal information maintained about you.
• Correct inaccurate personal information.
• Delete certain personal information.
• Obtain a portable copy of certain personal information.
• Obtain information about categories of information collected, used, or disclosed.
• Opt out of the sale of personal information.
• Opt out of personal-information sharing for targeted advertising.
• Opt out of certain automated profiling.
• Limit certain uses or disclosures of sensitive personal information.
• Withdraw consent to certain processing.
• Obtain a list of certain third parties to which information was disclosed.
• Appeal a decision denying a privacy request.
• Use an authorized agent to make a request where permitted.
• Receive equal service and pricing without unlawful discrimination for exercising a privacy right.

Not every right applies in every state or circumstance.

Even when a state privacy statute does not require us to grant a particular request, we may choose to honor reasonable access, correction, or deletion requests when doing so is practicable and consistent with our legal and professional obligations.

California residents may have additional rights under California privacy law if that law applies to Move Lab HQ.

During the preceding 12 months, we may have collected the following categories of information:

• Identifiers and contact information.
• Customer and transaction information.
• Internet or electronic-network activity.
• Approximate geolocation information.
• Audio, electronic, or visual communications from remote sessions.
• Professional or service-related information.
• Health, fitness, and wellness information.
• Other sensitive personal information voluntarily provided in connection with requested services.
• Inferences created to personalize a requested program.

We collect these categories for the purposes described in this Privacy Policy.

We may disclose these categories to service providers, coaches, practitioners, professional advisers, authorized referral recipients, and government authorities for the purposes described in this Privacy Policy.

We do not sell personal information for monetary compensation.

We do not knowingly sell or share the personal information of consumers under 16.

California residents may submit an applicable request using the process in Section 15.

Move Lab HQ is based in North Carolina and maintains its principal operations in North Carolina.

We take reasonable steps to protect personal information and will comply with applicable North Carolina requirements concerning the protection, disposal, and notification of security breaches involving personal information.

A North Carolina resident may contact the North Carolina Department of Justice for general information about identity theft, data security, and consumer protection.

You may submit a privacy request by emailing:

ricefit@icloud.com

Use the subject line:

Privacy Request

Please provide:

• Your name.
• The state in which you reside.
• The email address associated with your interactions with us.
• The specific right you wish to exercise.
• Enough information for us to identify relevant records.

Do not include a Social Security number, government-identification number, detailed medical record, or payment-card number in your request.

We may need to verify your identity before responding to a request.

Verification may require confirmation through an email address, telephone number, account, or other information already associated with you.

We will use verification information only to evaluate and respond to the request.

Where permitted by law, you may designate an authorized agent to submit a request on your behalf.

We may require:

• Evidence of the agent’s authority.
• Direct confirmation from you.
• Verification of your identity.

We will respond within the period required by applicable law.

When reasonably necessary and legally permitted, we may extend the response period and will explain the reason for the extension.

If we deny a request, you may appeal by emailing the same address with the subject line:

Privacy Request Appeal

We will review the appeal and provide a written response within the period required by applicable law.

We retain personal information only for as long as reasonably necessary to:

• Respond to inquiries.
• Provide requested services.
• Administer a coaching or client relationship.
• Maintain appropriate business and professional records.
• Complete transactions.
• Comply with tax, accounting, insurance, licensing, contractual, and legal obligations.
• Resolve disputes.
• Prevent fraud or security incidents.
• Establish, exercise, or defend legal claims.

Retention periods vary according to the type of information, the services provided, the state involved, and applicable professional or legal requirements.

When information is no longer reasonably necessary, we may delete, deidentify, anonymize, or securely dispose of it.

We use reasonable administrative, technical, and physical safeguards intended to protect personal information from:

• Accidental loss.
• Unauthorized access.
• Misuse.
• Alteration.
• Improper disclosure.
• Destruction.

No website, email service, Internet transmission, videoconferencing system, or electronic-storage method is completely secure. We cannot guarantee absolute security.

If a qualifying security breach occurs, we will provide notices to affected individuals, regulators, or others as required by applicable federal and state law.

The website is not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13 without legally sufficient parental consent.

Services involving a minor must be requested and authorized by a parent or legal guardian.

We do not knowingly sell or use a minor’s personal information for targeted advertising.

A parent or guardian who believes a child has provided personal information without appropriate authorization may contact us to request its deletion.

Our website or services may link to or use third-party platforms, including:

• Social-media platforms.
• Scheduling services.
• Payment processors.
• Videoconferencing services.
• Client-management systems.
• Coaching or fitness applications.
• Connected devices.
• Healthcare or laboratory platforms.
• External websites.

Third parties operate under their own privacy policies and terms. We do not control and are not responsible for their independent privacy, security, or data-handling practices.

Review a third party’s privacy policy before submitting personal information through its service.

Do not use the website, consultation form, email, text, social media, or routine coaching channels to request emergency medical assistance.

If you believe you are experiencing a medical emergency, call 911 or seek immediate emergency care.

We may update this Privacy Policy to reflect changes in:

• Our services.
• Our technology.
• Our service providers.
• Our data practices.
• Federal or state law.
• Professional or regulatory requirements.

When we update the policy, we will post the revised version and change the “Last Updated” date.

When required by law, we may provide additional notice or obtain consent before materially changing how we collect or use sensitive information or consumer health data.

Questions, concerns, complaints, and privacy requests may be directed to:

Move Lab HQ
North Carolina, United States
Email: ricefit@icloud.com